1. Take time on your Nomination
Please don’t sell your company short by leaving it to the last day. There is ample time between the Nominations opening and the closing date to marshal your most effective case.
Use that lead-in time to gather your thoughts and position your company’s success over the past year persuasively.
What truly marks out the year for your company? What have you done or achieved that is so much better than you’d expected, or had done last year, or is better than your competitors?
2. Give measures of success
Saying “We’ve had a great year” really isn’t enough. Everyone says that. The Judges will want to know more precisely what has been great. For example, are sales up? Have you taken on more people? Or entered a new business area, launched a new product or opened up another outlet? Or increased marketing successfully? Or acquired a company? Or won an award?
Anything which makes it clear that your success is based on something tangible.
3. Awards are open to all
The Awards are free to enter and can be won by any company: first timers, previous winners, advertisers, non-advertisers. If you’re in the area and have had a strong performance in one of our categories, then you can win.
Please note: for the New Business category, companies need to have begun no earlier than July 1st 2020. Please give your starting date.
4. Make sure you qualify
Winners need to be based within 20 miles of the Cardiff area. If you’re close enough and much of your business is here, then you’ll be in. If in doubt – ask us!
You can enter any category into which your business fits. So you might be both a New Business and a Best Restaurant. Or Creative and Event. You decide: it’s free!
5. If you’re using social media, then be active!
Imagine a pitch which says, “We’ve successfully used social media to build our customer base” – and then the reality that you’ve tweeted only twice since the summer! Again, Judges will be looking at any and all aspects of your business.
6. Testimonials: gather them from customers
It’s one thing for you to say you’re great. But it’s often more persuasive if your customers say that. We want the three testimonials you are most proud of. The more specific the better. And please make sure all testimonials are from the past 12 months.
And please don’t just say, “check out our website/social media”. Do the legwork yourself and include or quote the best examples in your submission. (Besides, there are usually some ropey critiques on the internet, even on the best regarded places!)
7. Put yourself in the shoes of the Judges
The Awards are decided by our independent Judges. They’ll look at your Nomination, visit your website and maybe even visit your business.
And then they – and they alone – will decide.
The Judges will be faced with a number of Finalists in each category. Imagine what it’d be like wading through a big pack of info. Make it easy for them. Write clearly with key points. Short sentences are good. Bullets also. Please don’t let it be a bit of a ramble about your life in business!
Try to create some empathy with those judging you. Emotion is fine. If it really would mean the world to you to win this Award – steady! – then say so.
8. Use Twitter to build support for your bid
If you know you’ll be entering for the Awards, then stick it out there on social media, making sure you tag use the hashtag #CardiffLifeAwards. You’re likely to gain some comments you can use in your Nomination. But please do not lobby the Judges, it’ll be counter-productive.
9. Enjoy the Nomination process!
This is one of the very few opportunities in professional life to tell people about just how and why your business or organisation is exceptional. We all work so hard, all believe so hard in what we do. So enjoy the chance to assemble your arguments and to say EXACTLY why you are great!
10. Keep 30 September clear!
Just imagine how great it would feel to win a Cardiff Life Award…